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Get in touch with me
Birmingham, UK
Based in
sarahpolat812@gmail.com
Whether you have a question, want to work together, or simply wish to say hello, I'm all ears.
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Discover
User Research
User Interviews
Competitive Analysis
Define
User Personas
User Journey Map
Ideate
Brand Identity
User Flow
App Architecture
Design
Wireframes
Hi-Fi Designs
Prototype
Touchpoints & Marketing
Design Process
Problem
Research says 69% of 65+ don’t use the internet as their IT skills are not good enough, which excludes them from digital use. This digital gap poses a risk, particularly for older individuals with children or grandchildren living far away who may rely on them for financial support.
Services
UX Design, UI Design, Information design
Launch date
May 2025
Tools used
Couples App
Ddaru
UX Design | UI Design | Mobile App Design
Enterprise & Stash
University Commissions
Game Design | Illustration
Research and Analysis
Research, ideation and development- For the D&AD New Blood Brief I chose Wise. Wise is a fintech company that specialises in international money transfers and multi-currency accounts. This means creating something that relates to international transfers or spendings. Digging further I would learn more about the company and potential outcomes to create.
Ideation and Concept Development
My target audience focuses on family ties abroad, where seniors who gain remittances from family abroad but don't use any online banking rather cash out in their nearest branch. Wise Assistant is a feature on the Wise app that allows seniors to easily use their finances and to create transaction confidently without the fear of being scammed. To create the feature as it consists of UX/ UI design a low fidelity anf wireframe is considered before starting. This is to understand how the feature on the app would work, if it flows easily from page to page and has the necessary information needed.
Video Production
For my submission for D&AD New Blood I created a video outcome to present the app feature. This is to create an engaging and personal message of the outcome which creates trust and emotional connection from the judges. Video outcome also just makes it easier to understand why i created the feature, who it is aimed for etc. Producing the video requires the script to know what is happening per scene. Moving onto CapCut, layers are useful to know how the video will look, what is overlapping per scene (text, audio etc) and the speed.
Conclusion
Overall, this project has been a meaningful and eye-opening experience, both personally and professionally. Creating Ddaru allowed me to channel my own experiences into a solution that can positively impact others navigating the challenges of long-distance relationships. Through the process, I not only developed a functional and engaging app but also deepened my understanding of UX/UI design and its ability to create emotional connections between users. While there were areas that could be improved, such as expanding awareness and outreach, I’m proud of the foundation I’ve built.
Development
