My Framer Site

Discover

User Research

User Interviews

Competitive Analysis

Define

User Personas

User Journey Map

Ideate

Brand Identity

Character Design

Packaging Design

Design

Prototype

Final production

Touchpoints & Marketing

Design Process

Problem

Around 33,000 deaf children attend schools in England, yet many feel isolated due to a lack of deaf awareness and limited British Sign Language (BSL) representation, despite its official recognition.

Insight

Services

UX Design, Information design, Print Production

Launch date

May 2025

Tools used

Deaf children in the uk attend mainstream schools

Deaf children in England had mental health problems

UK teens avoid talking to deaf peers out of fear of miscommunication

78%

57%

49%

Wise Fintech Feature

Wise Assistant

UX Design | UI Design | Mobile App Design

Enterprise & Stash

University Commissions

Game Design | Illustration

Research and Analysis

Research, ideation and development- Currently, there are few engaging games that teach British Sign Language to children, which can disadvantage their deaf peers and create communication barriers in classrooms. In an interview with a 22 year old deaf individual, they suggested that an ideal game would involve acting and drama, encouraging children to use facial expressions and body language without speaking. They emphasised that facial expressions made learning BSL more fun and memorable for them.

Ideation and Concept Development

Hands Up! draws inspiration from the card game Obama Llama, which combines rhyming and acting. Similarly, this game uses rhymes and expressive signing to make BSL learning playful and inclusive. With existing solutions to teach children BSL such as flashcards and posters, this could seem too educational like, which discourages children to learn. Creating a card game creates learning by play, making it memorable, fun and motivational. Card games was the best approach as it is portable, easy to handle and doesn't require additional equipments or space.

Print Production

To ensure the final product is printed correctly, testings are done. This includes the packaging, sheets and cards. This is to ensure users are having a comfortable experience while playing as well as having consistency with the designs and sizes to ensure it is to a professional standard. Professional printing is done through a printing service to create the final designs.

Conclusion

Designing Hands Up! has been one of the most meaningful experiences of my time at university. It opened my eyes to the communication barriers deaf children face every day and pushed me to design something that’s both inclusive and engaging. Through research, testing and feedback, I learned how powerful design can be in making education more accessible. This project taught me the importance of empathy, playful learning, and clear visual communication lessons I’ll carry forward in all my future work.

Development